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// intro.md

Your ad budget should come back as profit, not just reach numbers that look good in a report.

I've spent 6+ years working across industries, from luxury watches and MICE to Umrah travel and digital products. What I've learned: an ad setup that "looks good" and one that "actually delivers" are two very different things. I once scaled a single funnel to 44.5x ROAS, and I'm happy to walk you through how.

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Photo of Irwan SaputraPhoto of Irwan Saputra
results.log
MICE
> revenue
IDR 49.8B
Revenue of the team I supported
Digital Products
> roas
4.83x
> revenue
IDR 32.5M
Ad budget IDR 6,626,000
Umrah Packages
> roas
~39x
> revenue
IDR 614M
Bookings, Feb–Mar 2026
services.config
Build a Funnel from Scratch

I can help from audience research all the way to a TOF/MOF/BOF structure where every stage connects, instead of campaigns that each run on their own.

Audit Your Running Account

Sometimes budget leaks not because the strategy is wrong, but because one or two small things slipped through. I'll help you find them.

Dashboards & Reporting

No need to open Ads Manager every day to check campaign performance. I build simple dashboards that show what matters.

Copy & Landing Pages

A great product and a solid ad setup mean little if the landing page doesn't match. I handle both so it's one smooth flow.

Websites from Scratch

Need a landing page, a company site, or even an internal tool like a sales-tracking dashboard? I can build it, deployment included.

Content & Social Strategy

I also help set up content pillars and a clear content direction, so your social posts have a purpose instead of just going out.

differentiators.md

Why work with me

Honestly, I now use AI for almost everything: reports, interactive dashboards, even content production. Not to look trendy, but because it lets me move much faster than manual work.
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How can I help?

Ads are running, but results aren't where you want them? Let's talk and figure out what can be optimized.

Chat on WhatsApp
WhatsApp+62 897-9906-686 EmailIrwankhairy7@gmail.com LinkedInlinkedin.com/in/irwansaputraa
LocationJakarta, Indonesia

IRWAN SAPUTRA · JAKARTA, INDONESIA